The day has finally arrived. After years of trying to figure out what sort of traditional hot rod I would build, I have purchased The CAR. I've always tried to stand apart from the masses, and I struggled to find the right car to represent this attitude. A car to hot rod that was unusual but authentic. Chevrolets were absolutely 100% completely out of the question. Ford’s rock, but they are the quintessential vintage hot rod. Buicks are very cool and I thought about a ‘52 special ‘cause I liked the short wheelbase, I owned a ’55 Oldsmobile Rocket 88 and had big dreams for it, but then I began to see it as too boxy. I thought about maybe a ’53 but was still unsure because Rocket 88s are mentioned in too many songs. There was the ’53 Lincoln Capri, ’52 Mercury Montery, '41 Plymouth, ’51-’53 Hudson Hornet. And then I found it--the 1953 Dodge Coronet.
   Here was a car that wasn’t particularly beautiful, but it was the first year that the Chrysler Corporation put a powerful hemi-V8 in a lightweight short wheelbase car. It was an instant success on the NASCAR circuit claiming 6 first place finishes and transforming Dodge’s image from slow and lowly to one to be reckoned with. Besides, it is wacky, I like it, and I have yet to see one as a hot rod.
   For those who are unfamiliar with the hemi-V8, it is a ferocious fire-breathing engine that still is
highly sought after for use in dragsters and drag race cars. Chrysler was working with the Italians in the ‘50s utilizing their design talents and coachworks for building their concept cars. I think that their engineers took a look at Italian engines and realized the hemispherical cylinder head design that the Italians had been employing in their cars for years was the ticket to an edge in performance. They were right. The hemispherical head was the best way to shape a combustion chamber to achieve a perfect burn of the gasoline/air mixture. It also
offered a cross flow design where the intake gases cruised in and cruised out as exhaust in a relatively unrestricted way. All this good stuff adds up to mean plenty of go fast under your right foot.
   The ’53 Dodge originally came with a 241ci V8 putting out a respectable (for 1953) 140 horsepower. The car I’ve bought has no engine and since she is meant to live this phase of her
life as a hot rod, I’ve purchased a 1958 Imperial

1953 Dodge Red Ram V8
(Chrysler) 392ci hemi-V8 (their biggest old school hemi) that in stock trim puts out 345 horsepower. Let’s see, that’s 140hp vs. 345hp plus whatever more horsepower I can extract out of this thing when I’m done hopping it up. All of which means hold on tight!
   These pages are intended to be a chronicle of my trails and tribulations of building this car into something that can speak for my talents and for my shop’s abilities. Enjoy!

Jeffrey Love
November 15, 2001



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